Seth Godin | Bestselling Author of Linchpin: Are You Indispensable?
Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this annual honor. Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
Ann Handley | Bestselling Author of Everybody Writes & Chief Content Officer, Marketing Profs
Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.
Hassan Ali | Creative Marketing Director, The Onion
As Creative Marketing Director of Onion, Inc., Hassan S. Ali likes overusing the buzzword “branded content.” Hassan has created branded content for brands like Intel, Allegra, and Progressive Insurance, all in The Onion’s satirical voice. His mission is to create advertising (“branded content,” if you will) that people actually enjoy interacting with, which is a win-win-win for brands, publishers, and audiences alike. Beyond branded content, Hassan is also an active video maker on Vine and Youtube. His videos have garnered over 15 million views. He also tinkers with emerging tech like bots, VR, and wearables. Hassan’s personal interests include branded content.
Brad Spychalski | Creative and Brand Strategist, Pinterest
Brad Spychalski leads Retail West and Midwest for Pinterest‘s Creative & Brand Strategy team, where he works with top agencies and brands to create lighthouse ad campaigns on and off the platform. Before joining Pinterest, Brad worked as a creative strategist at Target in Minneapolis leading fashion, beauty, home and design partnerships. A Green Bay native (go Packers!), Brad currently resides in Chicago.
Alisa Ben | VP, Insights, Universal Music Group
Alisa Ben (VP, Insights) is head of the North American research efforts within the Commercial Services group at Universal Music Group, where she is responsible for Consumer Insights & Market Research, Artist & Music Research, and Brand Insights. From a team of one, Alisa has created a department of eight employees who work with UMG’s 55+ labels and imprints to provide state of the art research and analytics. She works closely with marketing, sales, brand, A&R, radio and publicity departments across all of the company’s labels and divisions on a nationwide basis, providing them with the crucial insights they need in order to craft targeted strategies for their artists and business.
Curtis Midkiff | Senior Advisor, Social Business Strategy, Southwest Airlines
Curtis Midkiff is the Sr. Advisor on the Social Business team, at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high frequency carrier. The Social Business team at Southwest is responsible for setting the strategic vision for social across the enterprise and Curtis has the primary responsibility for building on the current social business roadmap with a focus on long-term planning for the future. Prior to joining Southwest Airlines, Curtis served as Director of Social Engagement for the American Red Cross and Society of Human Resource Management (SHRM). Curtis is a recognized thought leader on social media strategy for brands and has been featured in a range of media outlets including MSNBC.com, Bloomberg, Forbes.com, The Wall Street Journal and the New York Post.
Tim Washer | Creative Director, Cisco
Tim Washer studied improv under Amy Poehler, and worked on The Onion, Conan O’Brien, and HBO’s Last Week Tonight with John Oliver. He’s applied his expertise in nonsense at IBM, Cisco and FedEx. His work has been featured in The New York Times, Advertising Age and Fast Company.
Leo Sei | Product Manager, AdWords Team, Google
Leo is a product manager on the AdWords team. In this role, he focuses on AdWords power users tools like bulk changes (from automated rules to AdWords Scripts), Upgraded URLs and business data management. Leo has a Msc in computer science from Imperial College in London and a Master in network security from Telecom ParisTech.
Mathew Sweezey | Author, Principal of Marketing Insights, Salesforce
Mathew is Principal of Marketing Insights for Salesforce.com, and regarded as one of the top minds on the future of Marketing. A consummate researcher and thinker, Mathew’s work is often cited leading publications such as Mashable, VentureBeat, PCWorld, CMO.com, Information Week, Forbes, and Huffington Post, and numerous others. Mathew also is a frequent speaker at conferences around the world including Content Marketing World, Dreamforce, Argyle CMO Summit, Connections, IMW, DX3, and routinely works with the worlds largest and most well respected brands including: UPS, HomeDepot, NASCAR, Verizon, and Dell.
David Johnson | Director of Product Marketing, Oracle
David Johnson is a seasoned enterprise software marketing and product leader with more than two decades of experience. David has spent his career transforming startups into market leaders as well as increasing the dominance of mid-sized and Fortune 500 companies like Vignette and Emerson. David is now Director of Product Marketing for B2B Cross-Channel Marketing and Oracle Content Marketing within the market leading Oracle Marketing Cloud.
Chris Moody | Content Marketing Leader, GE Digital
Chris Moody is a Content Marketing Leader at GE Digital where they’re bringing the Industrial Internet to life by connecting minds and machines. Chris brings years of digital marketing experience from Oracle, Compendium, and Red Hat to a team of subject matter experts to help the world’s leading companies through digital transformation.
Scott Emmons | Head of the Innovation Lab, Neiman Marcus Group
Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG). He founded and built the NMG innovation lab (iLab) and is responsible for leading the organization in evaluating, designing, testing and piloting cutting-edge technologies and applications for luxury retail. Scott is also working on BYOD initiatives, Wi-Fi/LAN/WAN infrastructure, mobility and digital signage initiatives. Innovation projects include the amazing Memomi Memory Mirror, beautiful 4K touch table look books, beacon enabled holiday passes, intelligent mobile phone charging stations and gorgeous digital directories for Bergdorf Goodman.
Chris Murphy | Product Marketing Director, IBM
Chris has worked in a number of roles and is currently responsible for the Silverpop Engage product. He is a frequent speaker to both existing Silverpop customers and at marketing events around the world. Prior to joining Silverpop, Chris worked in search engine marketing for a digital agency and as an English teacher in Japan. Originally from London, he has made Atlanta, Georgia his home for the last 12 years. Chris is a graduate of the University of Aberdeen in Scotland.
Justine Jordan | VP of Marketing, Litmus
After mastering table-based HTML in college, Justine fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. Justine is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create, test, and send better email. Named “Email Marketing Thought Leader of the Year” by the Direct Marketing Association in 2015, Justine is also informally known as “Judge Jordan” for her candid, relatable, and actionable advice. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it’s time to hit the send button.
Anne Gherini | VP Marketing, Node
Anne is the VP of Marketing at Node.io and an international keynote speaker. Prior to Node.io, Anne ran the marketing and business development at StumbleUpon. She also founded a consulting agency focused on digital marketing and communication strategies. She is a thought-leader on marketing to millennials and advises several companies on Go-To-Market strategies. Anne spent several years in the entertainment industry at both Paramount and Sony, aligning brands with entertainment properties. Anne is a columnist at Inc. Magazine and Huffington Post.
Oli Gardner | Co-Founder, Unbounce
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Jim Boykin | Founder and CEO, Internet Marketing Ninjas
Jim Boykin is the Founder and CEO of Internet Marketing Ninjas (Since 1999). Boykin is also the owner of several major internet marketing and programming communities such as: WebmasterWorld.com, Cre8asiteForums.com, SEOChat.com, and many others. Boykin is an “Old School” SEO, (Focusing on Google signals), whom also runs a company which provides many “new school” services along with services geared to getting more exposure in Google. Boykin has also been a regular industry conference speaker since 2005. Boykin is a true entrepreneur and leading the company forward while staying actively involved the conception and execution of all projects.
Michael King | Founder & Digital Marketing Consultant, iPullRank
One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.
Dixon Jones | Marketing Director, Majestic
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.
Kelsey Carroll | Global Digital Marketing Manager, HP Enterprise
Kelsey Carroll leads branded content for Hewlett Packard Enterprise on social media. Prior to her current role, she ran PR for an independent film studio in Austin, TX and then got her start in communications with W2O Group. When she’s not reviewing ad copy and creative, she can be found eating Mexican food and seeking out the perfect karaoke song.
Brendan Walsh | Co-Founder & Principal, Mole Street
Brendan Walsh’s passion lies in where the digital meets the live experience. For over a decade he’s managed strategic marketing initiatives on the client and agency side. As principal and co-founder of Mole Street, Brendan has directed experiential campaigns for lifestyle brands such as UGG to non-profits like The Barnes Foundation. A Temple University alumni, Brendan is passionate about building brands and helping the City of Philadelphia move forward.
Pamela Vaughan | Principal Marketing Manager, Web Strategy, HubSpot
Pamela Vaughan is principal marketing manager at HubSpot, a leader in marketing and sales software. She is best known for introducing the concept of historical optimization, which has increased organic search traffic and leads for HubSpot’s Blog by more than 200%. As part of HubSpot’s web strategy team, Pam is currently responsible for the conversion rate optimization of HubSpot’s website. While she has a background in blogging and content creation, she’s proof that people with degrees in communication can be analytical, too. Reach out to her on Twitter @pamelump.
Carlos Gil | Head of Global Social Media, BMC Software
Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.
Hally Pinaud | Sr. Product Marketing Manager, Marketo
Hally Pinaud is a technology marketing leader based in San Francisco, CA. As Senior Product Marketing Manager at Marketo, she is focused on the company’s Enterprise go-to-market strategy and leads Emerging Enterprise initiatives. Prior to Marketo, she held marketing positions at several Boston-area technology organizations. Hally holds an MBA in Brand & Product Management from Boston College.
Matthew Capala | Founder & Managing Director, Alphametic, Author
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, Adj Professor at NYU, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. At Alphametic, Matthew helps businesses increase their online visibility through data-driven solutions that yield higher ROI. With SEO and analytics at the core, he’s built an industry-leading international consultancy and training practice. The client list includes L’Oreal, Novartis, Quest Diagnostics, Shopkeep, Makeup.com, and Hoval. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew enjoys surfing, reading historical fiction, and travel.
Michael Barber | Founder, barber&hewitt
Michael Barber is the founder of barber&hewitt, a consultancy dedicated to helping brands blend creative and data to tell better stories, execute exceptional strategy, and develop better teams and products, all the while leaving a legacy the organization’s namesake would be proud of. For over a decade, his teams have consulted with a broad range of clients including Kroger, Kraft Foods, Right Guard, Purex, UBISOFT, Fremantle Media, Swingline, and Henkel. This work has been awarded numerous industry accolades, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch. When he isn’t tinkering at barber&hewitt, you’ll find him teaching at various universities and honing his unhealthy obsessions with donuts, planes, the Arizona Wildcats, and his two Westies.
Laura Wilson | Director of Digital Engagement & Social Media, Georgetown University
Laura Wilson is the Director of Digital Engagement & Social Media at Georgetown University, one of the world’s leading academic and research institutions located in Washington, DC. She has a track record for creating or improving successful social media programs for global brands such as Hilton Hotels & Resorts, ICF International and Cvent. At Georgetown Laura sets the university’s social media strategy including leading an award-winning first-person video documentary series “Georgetown Stories” which shares the lives of 11 undergraduate students. Laura also volunteers her time consulting on social media strategy for several non-profits in the DC area.
Cliff Corr | Director of Client Success, Emma
Cliff Corr is the Director of Client Success at Emma. He is responsible for leading program development for Emma’s VIP client base, while working closely with Customer and Product teams to ensure a quality Emma experience. Cliff has 10+ years of marketing and client management experience, having worked as the Director of Client Marketing for Rockhouse Partners and VP of Strategic Services for Spendsetter. Outside of work, Cliff takes way too many instagram photos of his dog Henry Wiggles.
Michael Brito | Head of U.S. Digital Marketing, Lewis Global Communications
As the Head of US Digital Marketing at LEWIS, Michael Brito is responsible for helping clients reach their target audience with precision – the right content, at the right time, in the right channel and to the right audience. Previously, he was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies implementing integrated content and digital marketing programs, globally. Michael has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University.
Quinn Whissen | Director of Marketing, Vertical Measures
Quinn Whissen is the Director of Marketing at Vertical Measures, a content marketing agency based in Phoenix, Arizona. Quinn leads internal cross-platform content marketing efforts, working with individuals from every department to produce useful content for VM’s audience. She has keen insights into both the high-level strategy work and day-to-day implementation that goes into creating content marketing that drives results. She adheres to the belief that content marketing is not a campaign, it’s a culture and that it can truly transform a business if done right. Quinn is a workshop leader and speaks regularly on topics of unconventional marketing, the importance of content, design, social engagement, and more.
Kristina Libby | Professor, University of Florida & CEO, S.W.C.
Kristina Libby is a professor at the University of Florida and CEO of S.W.C. a digital marketing and communications consulting firm in Dallas, TX. She is a serial entrepreneur and storyteller who routinely writes, speaks and teaches on subjects across a wide range of issues including PR, storytelling, writing and side hustles. She recently published her first book You Don’t Need Social Media Unless You Are Doing It Right, on helping small businesses simplify social media, and has written for and appeared on publications like Cosmopolitan, Entreprenuer, More, Forbes, the LA Times and others. She also has a forthcoming podcast on side hustles, called The Creative Class.
Nick Hoppe | VP Strategic Marketing, Movement Strategy
As VP of Strategic Marketing at Movement Strategy Nick is responsible for highlighting opportunities for the agency to successfully collaborate with brands. Whether it’s through social listening, influencer activations, leveraging our content studio or any number of strengths our agency provides, Nick assesses the current landscape of social to find the right strategic partnership opportunities to help his clients best achieve their digital marketing initiatives.
Antonio Casanova | VP of Search, Starcom MediaVest
Antonio Casanova heads up the Search Engine Optimization practice at Starcom. He has leveraged his deep understanding of search engine marketing, user experience, data analytics, and technology to help a diverse array of Fortune 500 companies improve their online performance. His experience developing SEO offerings at top design and media agencies gives him a unique perspective on the integration of UX, content, media, and SEO. Antonio has extensive experience architecting and implementing content optimization and link building SEO programs. He has also helped clients build custom data analysis frameworks that clearly articulate online performance and provide insights used to refine our clients’ strategies. In his free time, he runs a successful Meetup group on the topic of search marketing with over 400 members.
Jeremy Hudgens | SVP / Director of Client Solutions, Genius Monkey
Jeremy Hudgens is the Senior Vice President and Director of Client Solutions at Genius Monkey, a top provider of programmatic advertising. He is an expert in the field of programmatic ad campaigns, digital and mobile strategies and business development. With a degree from the Eller College of Business at the University of Arizona, combined with over 15 years of experience in sales and marketing, Jeremy uses the cutting edge of digital advertising technology to bring invaluable insight and perspective to agency partners and clients. Jeremy provides out-of-the-box thinking and solutions that produce results as he fosters relationships with large ad agencies, helping their clients dominate both market and industry.
John Thies | CEO and Co-Founder, Email on Acid
John Thies is the CEO and Co-Founder of Email on Acid, a service that gives email marketers a preview of how their emails are displayed in the most popular email clients and mobile devices. He resides in Denver, Colorado with his wife and son. His career passion is helping marketers send perfect emails. When he isn’t working he’s either on the golf course or snowboarding in the fresh Colorado powder.
Eve Mayer | CEO, Social Media Delivered
Ranked by Forbes as the Fifth Most Influential Woman in Social Media, Eve Mayer is the CEO of Social Media Delivered, one of the most respected social media companies worldwide serving clients with consulting, training and outsourced social media. Eve has spoken in over 30 U.S. cities, as well as in Ireland, France, the UK and Iceland at universities, companies and conference groups, including Cisco, Vistage, Microsoft, Purdue, and Manchester Metropolitan University.
Eric Yale | Senior Consultant, Forrester
Eric is a Senior Consultant in Forrester‘s Marketing & Strategy Consulting practice based out of Cambridge, MA. In his current role Eric works with global brands (B2C & B2B) across various industries to help them drive profitable growth by leveraging digital marketing capabilities to better understand and serve today’s evolved customer. Prior to joining Forrester Eric worked at Accenture where he helped launch the firm’s Interactive business unit back in 2010 (now part of Accenture Digital). Before working in the digital marketing space Eric held previous positions with Raytheon and General Electric.
Jordan Koene | Chief Evangelist, Searchmetrics
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data. Previously, Jordan was the Head of SEO and Content Development at eBay. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay’s content, Jordan produced numerous well-covered viral stories using eBay data. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.
Susan Wenograd | Partner and SEM Manager, FiveMill
Susan Wenograd is a Partner and SEM Manager at FiveMill, a boutique agency made up of experienced SEM professionals that focuses 100% on pay-per-click advertising (PPC). She is responsible for the managing and optimization of client’s media buys across multiple platforms in order to deliver the best ROI possible. Previous to her current role, she spent over 10 years both client-side and agency-side, in roles that spanned media management and team management for brands such as General Motors, CircuitCity.com and many others. Her initial roles in digital were in the copywriting and email marketing space, giving her unique perspective on the overall digital marketing life cycle, and the role of paid media within it.
Dave Fryer | Product Advocate, Domo
Dave Fryer has been with Domo for the past year. Prior to Domo, Dave worked as an Entrepreneur in Residence at Startupbootcamp Mobile in Copenhagen. Here he helped early stage companies turn their customer and marketing data into early adopters. He has a BS in Business Management with an emphasis in Entrepreneurship from Brigham Young University.
Jeff Greer | Digital Content Strategist, Blue Cross Blue Shield of Michigan
Jeff’s been doing web content strategy for 15 years. He’s worked at Blue Cross Blue Shield, The Walt Disney Company, Kellogg Company as well as a few startups. He believes that the secret to a great digital experience is customer understanding. Throughout his career, he’s been advocating that content strategists, and all the other disciplines behind the web, need to have an intimate knowledge of what customers expect, and what they really need.
Bob Millar | Sales Director for Canada, Adestra
Bob Millar is the Sales Director for Canada at Adestra. He has been passionate about digital marketing for over 25 years with experience across all disciplines including operations, technology, development, marketing and sales. Prior to joining Adestra, Bob held positions as VP Product Development, COO, and VP Sales and Marketing for corporations including Blackberry, MKS and ATT on the client side, as well as Inbox Marketer on the agency side.
Matt Hertig | Co-Founder, Alight Analytics
Matt Hertig is the Co-Founder of Alight Analytics, an independent marketing analytics firm based in Kansas City, Missouri. Under his leadership, Alight has developed an industry-leading marketing analytics platform, ChannelMix, which has established Alight Analytics at the cutting edge of multi-channel marketing analytics. Prior to founding Alight Analytics, Matt built an extensive background in CRM, database marketing, web strategy and business intelligence by serving as an executive leading multi-million dollar database marketing systems and multi-channel web strategies at companies such as AMC Theatres, American Century Investments and Payless ShoeSource.
Karen Pattani-Hason | Head of Agency and Strategic Alliances, Urban Airship
Karen is Head of Agency and Strategic Alliances for Urban Airship, the market leader in mobile engagement. Karen’s efforts focus on growing mutual business with digital agencies and strategic partners in the mobile ecosystem, to bring clients added value and increased ROI on mobile initiatives using Urban Airship’s products and platform. Karen has been working in mobile since 2009 after a successful career in the music business, and was named a Mobile Woman To Watch in 2014 by Mobile Marketer. She has a BA in Economics & French from Tufts and an MBA from Columbia Business School.
Janet Driscoll Miller | President & CEO, Marketing Mojo
Janet Driscoll Miller is the President and CEO of digital marketing firm Marketing Mojo. She has over twenty years of marketing experience and over 15 years of experience specializing in search engine marketing. Janet has spoken at search engine and marketing conferences including MarketingProfs B2B, SMX Advanced, Search Engine Strategies and Pubcon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo’s blog and Search Engine Land’s All Things SEO column. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia, James Madison University and Penn State and was recently a speaker at TEDx Charlottesville.
Michael Salamon | Director of Experience & Principal, Lousy
Michael Salamon is an industry recognized thought leader in User Experience and Design. With more than 20 years experience, Michael’s work spans print, application, web, mobile, motion, illustration and animation. With an extensive history in the printing industry, Michael made the move to the web early via engagements with military contractors and helped define interaction methods still used today. Michael is currently the Director of Experience and Principal at Lousy.
Douglas Baldasare | Founder, ChargeItSpot
Douglas Baldasare is an entrepreneur, explorer, and, like everyone else, sometimes his phone dies at inconvenient times. It was on one such occasion in 2011 that he came up with the idea for a mobile phone charging station and founded ChargeItSpot. Now, as CEO, he is responsible for assembling and leading a world-class team, establishing strategic partnerships and managing capital structure, while embodying the positively tenacious attitude that has come to define the company. Since its inception in 2011, Douglas has grown ChargeItSpot to a team of over 70 FT/PT employees, raised $6.4 million in equity funding, and forged partnerships with national brands including Neiman Marcus, Under Armour, Westfield, and Caesars Entertainment. Douglas holds an MBA from The Wharton School and a BBA from Emory University. Douglas speaks Mandarin and French. In his free time, he enjoys travelling internationally, skiing with his family in Colorado and career coaching.
Lori Kirkland | VP Experience Transformation, Universal Mind
Lori Kirkland is the Vice President of Experience Transformation at Universal Mind. With 18 years in software and neuroscience, Lori offers strategic solutions to complex experience problems. She is an author, speaker, and an avid contributor to the CX community. Lori was named in “Who’s Who in CX” by CX Professionals Association in 2016.
Josh McCoy | Lead Strategist, Vizion Interactive
Josh McCoy, a Digital Marketing Strategist at Vizion Interactive, possesses a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into “all things search,” Josh’s years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve.
Tiffany Starnes | Founder, Starnes Solutions
Tiffany Starnes forecasts online marketing trends and builds the systems, process and protocols to integrate innovative new solutions into digital marketing strategies. Tiffany founded Starnes Solutions to help business owners and C-level executives identify and solve complex marketing problems… without getting distracted or overwhelmed. Whether just starting a new company, shifting from traditional to digital advertising or restructuring an existing business, she will find a solution with a keen focus on actionable goals and results.
Ashley Crowder | CEO and Co-Founder, VNTANA
Ashley is a driven visionary who leverages her engineering background to guide VNTANA’s overall direction and technology development. She co-founded VNTANA with the goal of allowing people to be in multiple places at the same time and has since created the first scalable and interactive hologram system. She has a BS and MS in Engineering from USC, and previously worked at Gulfstream, Northrop Grumman and BP.
Jason Dove | Senior VP of Sales, SocialCentiv
Recognized as a visionary leader in the business community, Jason has been educating and inspiring entrepreneurs for more than two decades. Jason has worked in many innovative and interdisciplinary environments throughout his career helping brands explore modern ways to communicate. His passion for business success stems from his personal experience launching and reinvigorating numerous print and digital products within the media industry. Jason has also contributed to the success for several locally owned businesses in the DFW area. He is currently responsible for the growth strategy of SocialCentiv through direct sales, channel partners, consulting and professional services.
Chase Eddington | Coordinator of Communication Outreach, Texas A&M University-Commerce
Chase is a Digital Marketer in Dallas/Fort Worth. He is the creator of several niche websites, and has devoted his professional life as a digital marketer to developing email and other content campaigns through a mixture of reactive- and consumer-behavior based marketing. Chase developed the content marketing strategy across all channels for PartsWarehouse.com, an ecommerce startup based in Rockwall, Texas, and has also lead content marketing efforts for Texas A&M University-Commerce. His hobbies include studying maritime history and weather data, playing chess, reading and creating comics, and enjoying time with his wife, Megan.
Jessica Best | Director of Data-Driven Marketing, Barkley
Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer and data-driven marketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Associated Wholesale Grocers, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more. As an evangelist, she’s lead trainings and spoken in front of audiences from dozens to over 300 from Las Vegas to New York City to SXSW Interactive in Austin in 2013. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.
Nicholas Galante | Director of Programmatic, Direct Agents
Nicholas Galante is the resident programmatic guru at Direct Agents. As Director of Programmatic, his responsibilities cover all aspects of division management, operations, and expansion of the capabilities stack. With a diverse background in Tech, Startups, and Digital Media, he has a deep understanding of the current landscape and upcoming trends for all things Programmatic. In his current role, he leverages data management, advanced bidding technology, and machine learning to drive user acquisition and retention across multiple verticals and environments. On top of having published programmatic articles, he has also spoken at several industry conferences including ad:tech San Francisco, Digiday’s Programmatic Summit, iAB Programmatic Summit and the MediaPost Programmatic Summit.
Mindy Weinstein | Founder & President, Market MindShift
Mindy is the founder and president of Market MindShift, as well as a digital marketing strategist, national speaker, trainer and published author. Mindy has taught search engine optimization courses to companies of all sizes. Mindy co-authored The Marketing Avengers and Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash (McGraw Hill). She is a contributor to SearchEngineJournal.com and has been interviewed on Fox, NBC and ABC. She has also been quoted as an expert in The Huffington Post and The Washington Post. She is also an adjunct marketing professor at Grand Canyon University.
Billy Schuh | VP of Client Services, Roundedcube
Billy Schuh is the client lead for product delivery at Roundedcube, Inc. managing a team of project managers, helping to enable client-side product management capabilities, developing digital roadmaps and managing most aspects of overall product delivery. He is a Sitecore Certified marketer and runs Roundedcube’s agile-scrum management teams. His mission is simple: keep expectations aligned with requirements and over-delivery on those expectations. His talk is something near and dear to him, that is “making our job as an agency easier by making our clients’ jobs easier.”
Amanjot Kaur Sandhu | Sr. UX Architect, AT&T and Founder, AccessibleUXD
Amanjot is an UX Architect/Designer working in the field of User Experience Design and Accessibility with AT&T in Dallas, TX. She recently graduated with MFA Design from UT Austin where her research work focused on creating generative tools and techniques for accessible UX Design.
Shane Long | Mobility Pioneer, Visionary, President, SevenTablets
As President of SevenTablets, Shane Long brings experience in mobility that pre-dates the term “smartphone” and the release of the first iPhone. His work has helped revolutionize the growth of mobility by bringing to market one of the first graphics processors used in mobile phones, technology that after being acquired by Qualcomm lived well into the 4th generation of smartphones, as well as helped pioneer the first GPS implementations in the segment. With a strong engineering and business background, Shane understands how the rise of mobility and Predictive Analytics is crucial to greater business strategies geared toward attaining competitive advantage, accelerating revenue, and realizing new efficiencies. As the leader of a B2B mobility solutions provider, he partners with business leaders including marketers and product developers to leverage enterprise mobile applications, big data and analytics, and mobile strategy.
Spencer Kollas | VP, Global Deliverability Services, Experian Marketing Services
For more than a decade, Spencer has worked with the world’s foremost email marketers to help them connect with their customers and increase the return on investment (ROI) of their email marketing initiatives. At Experian, he leads the company’s deliverability services practice in more than 30 countries around the world, advising brands on data strategy, data accuracy and data quality and partnering with them to improve subscriber engagement. Prior to Experian, Spencer served as Director of Deliverability for StrongView, and Director of Deliverability for Premiere Global Services. He was named a Top 50 Email Marketing Influencer on Social Media by Vocus, Inc. and is frequently quoted in industry publications such as Wall Street Journal, eMarketer, Direct Marketing News, and MediaPost, among others.
Doug Platts | VP of Marketing, Dialexa
Doug is an international product strategist, marketer, and business operations executive with over a decade of experience in the industry. He has an extensive record of identifying new technologies and delivering strategic innovation to help Fortune 500 brands build deeper engagements with their customers.
Jean Ellen Cowgill | President, Atlantic Media Strategies
Jean Ellen has led Atlantic Media Strategies since its inception in 2012. Previously, she ran Atlantic Media’s corporate strategy and business development projects, crafting business models for new ventures and helping Atlantic Media’s brands build long-term plans for growth. Prior to joining the company, Jean Ellen was a consultant at McKinsey & Company. In 2014, she was named to the Folio:100 list of the top 100 leaders in media.
Jean Scheidnes | VP of Client Services, Social Media Delivered
Jean’s leadership in social media transforms brands and organizations. She spent a decade as a prominent journalist and fashion editor before transitioning into corporate social media. She founded and directed the social media department at Neiman Marcus Group, the world’s #1 e-tailer of luxury goods, and has been on the consulting/agency side of social media marketing since 2014. As VP of client services at Social Media Delivered, Jean oversees the delivery of all client strategies, content, campaigns, social care, advertising and reporting. SMD serves clients in diverse industries, and is the global agency of record for StubHub, a division of eBay.
Todd McGee | CEO, CataBoom
Todd is the CEO of CataBoom, a behavioral marketing platform that enables brands to instantly reward consumers for taking actions they value. As CEO, Todd is responsible for overseeing CataBoom’s marketing, business development, and strategy, as well as building partnerships with key players in the gaming, app development, advertising, and entertainment industries. A respected technology and new media entrepreneur, Todd specializes in digital strategy solutions as well as content and licensing. He has led several successful companies including i.con interactive, a top digital professional services company (NASDAQ: Luminant Worldwide), and appliedSB, a leading digital content delivery platform for music streaming and downloads. Todd holds a Bachelor’s degree in Advertising from the University of Texas at Austin and currently resides in Dallas, Texas.
Richard Nino | Social Media Director, Social Media Delivered
Richard is a graduate of the University of North Texas where he graduated with a double major in criminal justice and strategic communications with a focus in public relations. Richard’s main focus is the progressiveness of social media, and how in this day and age it can make or break a business. His favorite social media platforms are Twitter, Tumblr and Snapchat.
Teju Owoye | Founder, Sulte Group
Teju Owoye is the CEO and Founder of the Sulte Group, a growth marketing agency that focuses on helping brands achieve omnipresence among their core group of customers. Sulte Group has helped major brands, app companies, SaaS platforms, and fitness studios launch disruptive online and offline marketing campaigns. Prior to starting her company, Teju founded Tusodo, a lifestyle and eCommerce website selling travel accessories to the on-the-go woman. Teju started her entrepreneurial journey after working extensively in the health and wellness industries. She is an expert at driving engagement, consumer adoption, and brand loyalty by leveraging behavioral economic principles and consumer psychology. While working in the wellness industry, Teju designed and managed wellness incentive programs and strategic communication campaigns for major companies and top universities including: Nordstrom, Stanford, Magellan Health Services, Jamba Juice, and Swedish Medical Group.
Ginger Shimp | Marketing Director, SAP
Ginger understands the power of a great story and believes it’s at the heart of great marketing. Actively listening to a customer’s story and then relating how that customer can “run better” is why she’s been proud to work for SAP since 2004. Developing content, engaging channels, and deploying tactics, she educates, stimulates interest, and drives demand alongside the most phenomenal marketers in the industry. During off hours, she puts her 30 years of experience to use by serving on charity boards.
Chris Goward | CEO & Founder, WiderFunnel
When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model® and Infinity Optimization Process™, conversion optimization strategies that consistently lift results for leading companies. He wrote the book, “You Should Test That!,” which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements.
Jesslyn Beattie | Director of UX, Universal Mind
Jesslyn brings over 11 years of consulting experience in UX Design to her role as Director of UX for Universal Mind in Dallas. She holds a keen interest in design thinking, customer research, experience strategy, and business innovation. Jesslyn’s style of work relies heavily on the belief that the best products come out of a collaborative and iterative process where team members talk often and honestly, feedback is received quickly and fixed even faster, and where user needs and context is the primary driver for creating a delightful solution. Passionate about the Dallas design community, Jesslyn organizes the local chapter of Ladies that UX, conducts workshops with local universities, and is an avid contributor to local meetups.
Shannon Gross | Senior Manager of Social Media, Dallas Cowboys
Shannon Gross is the Senior Manager of Social Media for the Dallas Cowboys. He’s been with the Cowboys for 13 years in various roles and transitioned to begin their social media presence 7 years ago. He’s since begun growing facial hair in support of those that can’t.
Michael Albanese | Comedian, Writer & Producer
Born in Philadelphia and raised in the south means nothing in the long run. Mike Albanese finds his humor from his everyday life experiences mixed with his internal struggle with paranoia, inability to say no to a roulette table and the longing for that perfect girl who he will inevitably blow it with. Using comedy to cope and food to find more reasons to hate himself, Mike’s comedy might make you realize that maybe you aren’t so strange after all.
Rebecca Stone | Head of Demand Generation Marketing, LiveRamp
Rebecca Stone heads the Demand Generation team at LiveRamp, with responsibility for a mix of lead generation, sales development and marketing communications programs. Prior to joining LiveRamp, she worked in a variety of marketing roles for SaaS technology start-ups, most recently at DataSift, a social data company. She is intently focused on demonstrating the value and return of marketing programs on sales and has consistently demonstrated 5-10x growth in marketing-generated pipeline using strategies based on solid marketing fundamentals.
Jon-Mikel Bailey | Principal, Wood Street
Jon-Mikel Bailey worked in sales, marketing, and business development for technology and marketing firms before co-founding Wood Street in 2002. He gives seminars on digital marketing, social media, branding, design, and development to chambers of commerce, trade associations, and colleges.
Jamie Hunt | VP Global Digital Advisory, Avanade
Jamie has over 19 years of experience leading teams in creating, managing, and delivering incredible digital experiences. She currently serves as Vice President of Global Digital Advisory Services at Avanade, where she leads teams in developing executable strategies using transformative technologies to engage customers and build brands. Jamie is driven by her passion for working with great people, creating imaginative solutions that make the lives of consumers and employees better and realize business results.